What do you do and where do you do it?
I actually just embarked on my freelance journey as a graphic designer and art director! I handle a range of projects in branding, web, and print design for various industries. A large portion of my work is with schools and educational institutions, including private schools, independent schools, and universities. I really enjoy working in this space and find it rewarding to support them in achieving their goals and enhancing their presence.
I work at my desk every day with coffee and a podcast nearby.
What inspired you to choose this profession, and what makes you stay in it?
Creativity has always been a part of my life, thanks to my parents working in creative adjacent fields. My love for art grew from childhood throughout high school, but I had many other interests which made it difficult to figure out what I wanted to do upon graduation. When I found the design program at UConn my freshman year, it felt like the perfect fit. I can’t say enough great things about that program.
What keeps me in this profession is the variety and continuous learning it offers. Each project presents a new challenge, and I enjoy diving into different industries and exploring new fields. The dynamic nature of design keeps me engaged and excited about my work.
What is your career highlight so far?
One of my career highlights was working on a keepsake book for the New Hampton School’s bicentennial. The school, based in New Hampshire, was celebrating its 200th anniversary—an impressive milestone! To commemorate the event, they wanted a unique take-home gift for their gala attendees, so we came up with a keepsake book featuring 200 facts about the school.
This project was a designer’s dream. The school provided rich, chronologically organized content, which allowed me to dive deep into their impressive history, exploring old artifacts and photos. I also had some artistic license to find common themes, which was a fun and creative process. It was also the longest piece I’ve ever designed (I think it was nearly 100 pages!) and I just had a lot of fun with each page. It was an extremely fulfilling process, and I loved hearing how excited the attendees were to take it home. The project was a testament design can be with strong client collaboration.
What do you want to accomplish before you retire?
As I’m just starting my freelance career, it’s exciting to think about future possibilities. One aspiration I have is to teach design or work with students. I’d love to mentor the next generation of creatives, and perhaps someday, even have an intern of my own.
Who/What are your biggest influences?
I find inspiration from students and emerging designers. Their fresh perspectives and innovative ideas are truly energizing. Events like the CADC Awards showcase the incredible talent in our state, especially the remarkable achievements of students. I’m continually impressed with the quality and creativity of their work. It’s always exciting to see what the next generation is creating and to draw inspiration from their efforts.
Who are the best creatives you’ve worked with?
During my nearly nine years at Taylor Design, I had the privilege of working with a group of incredibly talented and insightful colleagues. The range of skills and perspectives within the team was remarkable and greatly contributed to my professional growth. The experience and knowledge I gained there have been instrumental in shaping my career, and I’m grateful for the opportunities and learning that came from that collaborative environment.
What cause means the most to you?
I try and support local businesses, fundraisers, and community events as much as I can. One cause that really touched me recently is CT Dog Gone Recovery. When my dog went missing last summer, their dedication was nothing short of amazing. They prioritized our situation, went above and beyond to help find him, and made sure he was safe and sound when he was returned. Their kindness and commitment made a huge difference for my family and me.
Why Connecticut?
I’ve lived in Connecticut my whole life, and as I’ve grown older, I’ve come to appreciate it even more. It strikes a great balance between being close to major cities and maintaining a cozy, local feel. I love the unique character of our state and the strong sense of community that makes it such a special place to call home.
What are your loves/passions outside of this field?
I really love interior design. My husband and I have a great time renovating our home together. It’s exciting to transform spaces and make them our own. I’m also kind of obsessed with floor plans and trying to figure out the most functional way to lay out a space—I’m not scared to take down some walls!
I also love cooking, walking on the beach, and a good TV binge every now and then.
What do you know now that you didn’t know then?
People aren’t mind readers. It’s important to ask questions when you aren’t sure of something, and to lean on experts in areas that you aren’t familiar with. Embrace collaboration and feedback—it’s the only way to grow!
WORK CREDITS:
University of New Haven Alumni Magazine: Art Direction, Taylor Design; Center Photo, Don Hamerman; Editor In Chief, Elizabeth Rodgers
New Hampton School 200 Facts Keepsake Book: Art Direction, Taylor Design
Cheshire Academy Viewbook: Art Direction, Taylor Design; Illustration, Steve Habersang; Photography Bob Handelman and Chip Riegel
The O’Keefe Group Website: Art Direction, Taylor Design; Development, Hannah Wool
Logos: Top left, Bria Loves Design LLC; Others, Art Direction, Taylor Design