While branding is a broad and highly complex exercise, this video focuses on the creative components of branding – with real-world stories, insights and examples from my nearly two decades of experience.
One of the most effective ways I have found in my career to “Go back to the well” of creativity and objectivity is to work with those who are not yet living in our professional world, those who are students of the craft, and apprentices of the world.
The obvious problem was the absence of the key decision-maker in the initial meeting. Whether she has an eye like a MoMA curator or hangs a velvet Elvis painting in her office with pride, she is the person to please.
It may sound simple in theory to let creative people be creative, however, challenges can certainly get in the way if you allow them to.