A Journey into Social Networking

A new piece of research conducted by TNS, TRU and Marketing Evolution, Never Ending Friending: A Journey into Social Networking, is available as a downloadable PDF from TNS....Read More

Sue Vial: Design Central

by David Cushman form:substance Sue Vial has been a key member of New Britain's Central Connecticut State University for over 22 years. She has spent her entire teaching career at Central, joining the faculty as a member of the art department and coordinator of the graphic design specialization. She was instrumental in establishing the university’s undergraduate and graduate degree programs — prior to February 1998, the graphic design department was a subset of the CCSU art program. Today, it is one of the only freestanding departments of design in New England. conncreatives.com talked to Sue about design, education, and her programs at CCSU....Read More

On Changing Jobs & Email Etiquette

by Stacey Dyer Triple Frog LLC It began with a need. A need to change jobs. I was tired of commuting an hour by train each way and constantly working those unnecessary late nights. Most ad agencies seem to have a similar assumption that working late procures creative agility, I disagree. I'm an early bird who likes to go home at night and live a normal life. Basic things like maintaining friends outside of work are also a plus....Read More

Sheaffer’s New Website Really Worx

There are many fine resources out there for creatives and marketing professionals to see great work by great agencies for great clients. What I've always longed for is to be able to get special insight on the project and see how the exact process worked — how the strategy was built, where the creative sparks came from, what roadblocks altered the process, and so on. Well, maybe I can put the first foot forward and show other creatives the process from my own experience....Read More

The Web Never Forgets

One of the things people find fascinating about this new technology called the Internet is the ability to completely document one's own life and share it with the world. Between social networking sites, blogs, and Flickr accounts, the urge to document one's life for posterity is strong. But how much information about yourself is too much to share online, specifically as it relates to your business and your career?...Read More

Don Carter: After-Hours Art

There's a lot to love about the communication arts — the expressiveness of typography and color, the tactility of paper and ink, the craft of a clear and simple message. But at the end of the day, you're still capturing the essence of someone else's brand, promotion or marketing message. What's missing is self-expression. By day, Adams & Knight creative director Don Carter is no slouch. He’s won loads of awards, from Clios and Effies to accolades from the New York One Show, the Boston Ad Club, the Boston Hatch Awards, the Connecticut Art Directors Club, and the Connecticut Ad Club. His work has also been featured in Communication Arts, Photo District News, Art Direction and PhotoDesign magazines. But after punching out of the agency world, Carter taps deeper into his creative self as Art Farm, creating, designing and illustrating children's books and animation....Read More

Interview Questions: The New Essentials

by Diane Harrick the creativenet workgroup How much can you learn about a job candidate during the interview? The answer depends largely on the questions you ask. The interview provides an excellent opportunity to evaluate interpersonal skills; clarify details in the resume, portfolio and cover letter; and decide which subjects to pursue with the candidate's references. The following questions require applicants to think carefully and make connections between their experience and the available position. Their replies may help you narrow the field of prospective hires and identify potential top performers....Read More

Raymond Schultz: Making the Leap

After 20 years in the business, Raymond Schultz felt the frustration many of us have felt. Citing “creative stagnation, growing freelance opportunities, and a knowledge that I wasn’t on a career path that brought me fulfillment,” Schultz decided to make a go of it himself as the Raymond Creative Group, setting up shop at his home in Wethersfield....Read More

NEWSBRIEFS

Connecticut Agencies Named 2014 Best Places to Work

Three Hartford-area agencies were recently named among the 2014 Best Places to Work in Connecticut. Created by the Hartford Business Journal and Best Companies Group, the state-wide survey identifies, recognizes, and honors the best 35 employers that are benefitting Connecticut’s economy and workforce. Making the list were Adams & Knight in Avon, Primacy in Farmington, and Worx Branding & Advertising in Prospect.

Norwalk's Tim Mara is a GD USA 2014 Student to Watch

Tim Mara, now an art director at TracyLocke in Wilton, made the list of Graphic Design USA’s 2014 Students to Watch. Tim earned his BFA in Graphic Design at The College of Saint Rose and now resides in Norwalk.

Taylor Design Wins in the 2013 HOW International Design Awards

HOW Magazine announced that work done by Taylor Design has been chosen as a winner in the 2013 HOW International Design Awards. The winning entries include the Sarah Lawrence College Admissions Poster, designed by Hannah Fichandler and illustrated by Vaughn Fender; the 2013 Taylor Design Holiday Calendar, designed by Steve Habersang and illustrated by Vaughn Fender; and the Greenwich Academy Case Statement, art directed by Hannah Fichandler and designed by Steph Mullins Baumer. The winners will be recognized in the March 2014 issue of HOW Magazine.

Kim Ronemus Design's Studio Featured in How Magazine

Kim Ronemus Design‘s repurposed-service-station-now-design-studio caught the eye of HOW magazine and was awarded one of “Five Most Creative Workspaces in the Northeast.” The office was originally the first gas station in town and remained in service until the ’70s. Vestiges of that previous life have been maintained and can be seen in everything from the building’s cement floors to the aluminum paint. “It has a great industrial vibe to it,” says Kim Ronemus, principal.

Dornenburg Group Is Now Dornenburg Kallenbach Advertising

Dornenburg Group is now Dornenburg Kallenbach Advertising, a full-service advertising and marketing communications agency located in Bloomfield. “2013 marks the agency’s 19th anniversary and we thought this was a good time to make some changes,” says President and Creative Director Jeff Dorenenburg. “Our new name recognizes the key role that Tod Kallenbach has played during the eight years since he joined our team. Tod’s inspiration and business acumen are integral to our company, and we plan to continue growing the business for many more years to come.” With ther new name comes a new logo, a new look and a new website.

Cronin and Company Promotes Wayne Raicik to Senior Vice President, Creative Director

Wayne Raicik has been promoted from vice president, associate creative director to senior vice president, creative director at Cronin and Company in Glastonbury. Raicik initially worked at the agency from 1984 to 1988 as art director. He later returned in 1997 as senior art director. He has served as vice president, associate creative director for the past four years. “Wayne has been the creative conscience for the agency for 19 years,” says Steve Wolfberg, principal and chief creative officer of Cronin. “He’s a passionate protector of the Cronin brand, making sure that everything we create is as good as it can be.” As senior vice president, creative director, Raicik is responsible for directing and overseeing all aspects of creative at the agency. Over the years, Raicik has won numerous awards for his creative work. Prior to Cronin, Raicik was senior art director at Mintz & Hoke. He holds a degree in illustration from Syracuse University.

Madison|Mott Celebrate 13 Years in Business

Madison|Mott of South Norwalk celebrate thirteen years in business, with a new website and a blog post by co-owner Luke Scott. “Through it all, we’ve endured, and evolved. We even changed our name, to better represent the way in which our firm, and distinctly different partner personalities, provide clients with a better balance of all this new technology, coupled with the classic advertising techniques required to build and sustain a successful brand.”

Ken DeLago of Wilton Featured in Communication Arts Typography Annual

Ken DeLago of Wilton, Design Director at Golf Digest / Condé Nast, has made it into the Communication Arts Typography Annual for his identity for Hertz Construction Company. Said Ken of the mark: “A two-man construction team makes up Hertz and the two Cs in the logo do double duty as the CC in Construction Company as well as representing the two men involved. The negative space creates the ‘H’ in Hertz. The stencil effect on the hand-drawn letters create a building block motif.”