milk* Launches New Branding for ZOOM E-Cigs

milk* an Advertising/Branding Agency, based in South Norwalk, was tasked with creating and launching new ZOOM E-Cigs, “the most true-to-smoking experience in the rapidly developing electronic cigarette category.”

milk* set forth to build new ZOOM E-Cigs into a fully realized brand, from the strategic positioning through all consumer touch points, including: Package Design, POS, OOH, Print, Radio, Mobile, Social, and Digital.

The new “Flavor Beats Fire” campaign proves time after time that ZOOM beats traditional cigarettes by delivering hassle-free kick-ash flavor.

The creative team that worked to bring this brand to life includes Tom Kidwell, executive creative director, Brendan Abrassart–White, associate creative director, Suzanne Petrow, senior art director, Dylan Cyr and Sara Erwin, art directors, and Ali Reynolds, junior art director.


Larry Gri mm
Larry Gri mm 9.1.14

Can I buy Zoom online?

Jim 2.18.15

2/17/15 I’ve had no luck finding Zoom e cigs for sale online and I can’t understand why. I’ve only found one place but it is $3.00 more per cigarette than at the tobacco shop. I’ve looked everywhere that I can think of. If you have any better luck, please advise. Thanks.

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