Considering our last piece on Connecticut agency websites ran last October, Fall would seem to be the go-to time for agencies to relaunch their own websites. Are summers traditionally slow for agencies, inspiring a push towards new business and facilitating that extra boost to get the website done?
Meshing technology with social interaction, information with dialog, The Pita Group of Rocky Hill has launched a new website that offers a fascinating window to the company’s culture, ideas and conversations.
“We re-created thepitagroup.com not only to demonstrate how we solve our clients’ marketing and business challenges, but also as a platform for exploration, inquiry, and feedback from clients and the community,” says Kim Pita, The Pita Group’s managing principal.
The new website offers multiple paths to information and interaction. The “What’s Your Challenge?” area helps visitors define their marketing goals and priorities and view best-practice solutions. The site connects to The Pita Group’s blog and newsletter, which offer marketing insights from and sneak peeks into the lives and work of Pita team members.
The new website’s videos, snippets of life from production shoots and in-house brainstorms, reveal Pita “peeps” and their inspiration and humor. A “Strategic Partners” page showcases collaborations with clients such as BlumShapiro and Solidus. Site visitors may request a strategic consultation or schedule a speaker. Not-for-profit organizations may apply for a grant for marketing consultation or services.
“One of the most exciting aspects of The Pita Group’s new website is our ‘Innovations Labs,’ where we’ll be asking panels of consumer advocates to share their ideas, forecasts and notions about marketing and test the agency’s creative concepts,” says Paul Pita, principal and executive creative director.
“Members of our ‘Innovations Labs’ panels will be the first to hear about our latest endeavors and innovations. We’re looking forward to their creative input and ideas for marketing campaigns.”
Fathom of Hartford has also relaunched to reflect the changes the agency has gone through since launching its last online presence.
“The new way of presenting ourselves is more than just new skin,” says Suzi Craig, Director of Market Engagement. “The new website is an expression of who we are and why we exist in this world.”
“What you see in our new online home is the end result of work that we take on with clients every day,” Craig continues. “Along with the elements of what you see — the design, the content and the functionality — the work that it took to get there (what you don’t see) included a serious exploration of what is true to Fathom and the impact we hope to have with our clients and the world.”
Like Pita Group, besides highlighting case studies and recent work, the new site shines the spotlight on thinking — providing a feed from their blog, The Deep End, as well as an up-front spotlight on their process: “We see three ingredients to everything we do: What is true. What is possible. What is realized. These ingredients are not trademarked processes, bucketed services or sold-separately products. They are, in various concoctions, elements of how we get at you: who you are, why you exist, what you do, where you are going and how you want to get there. They are essential to Fathom and, while our business will evolve and how we talk about what we do will change, we see that these ingredients will remain fundamental to our core being, in some way, shape or form.”
“As our own client for the project, we found the work both exhilarating and demanding. Like our clients, expressing who we are in a way that differed from the past meant fully committing to this version of us. It didn’t matter that we were already living and doing the work that we wanted to do, that what we saw on the horizon was here. Finding the vocabulary and presentation to express ourselves brought our level of commitment into a new place. And, what this new place has allowed for is another, new horizon line to take shape in our view.”
Other new notable relaunches include Bligh Graphics in Simsbury, Signature Advertising in Milldale and Response in New Haven.
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