10 Questions: Danielle DeSanti Davis

What do you do and where do you do it?
Creative direction and graphic design. Out of my home office — LittleBig Shop — and on-site at agencies.

What inspired you to choose this profession, and what makes you stay in it?
The opportunity to be creative every day. It’s an amazing gift.

What is your single favorite portfolio piece?
It changes, but I’m always most in love with the project I’m currently working on. I tend to dream about it.

Right now, I’m working on a new identity and packaging system for a local baked goods company, Four Flours. They have a lot of spirit in their brand history want this expressed in their new look. It’s very enjoyable work. A lot of our local clients are vibrant, expressive people and I hope to keep attracting this type of client.

For larger clients, I love working on the Starbucks Brand with the talented Tracy Locke team. There’s so much style, artistry and hand-lettering involved that each could be considered a work of art. The whole team is aligned design-wise and we all play off each other. The communication is always smart and the process is both inspiring and fun.

What/Where do you want to be in 10 years?
Happy, inspired, passionate and balanced. Oh and rich, this may help a little with the balance. 

I’d also like to have a full client roster for LittleBig Shop and be working solely from the LB studio, with a fellow creative or two.

Who/What are your biggest influences?
When I work at agencies, often it’s the junior creatives. They have so many fresh ideas, and a non-stop attitude, it’s amazing. In general, I love collaborating.

What do you wish you did better?
I wish I could consistently stop working by 6 or 7. This is important to my family and personal life, especially since my family is growing. I really believe in order to bring out our full creative potential, we have to enjoy life and draw inspiration from it. The ideas flow better.

Why Connecticut?
My family is from Connecticut and it’s a great place to work independently. I’ve grown a lot of connections over the years and there’s a lot of diversity. I don’t think I would have the same opportunities say in Wyoming, which is where I’m from.

Who are the best creatives you’ve worked with?
Bill McBrayer at Concept One Communications is the best copywriter and communicator I’ve ever worked with. I often think of him on projects to this day and think to myself, “What would Bill do?” Creating clear communication is one of his gifts. Unfortunately, owning his own company and all, I don’t believe he’s available for freelance.

Also, my husband, Erich Davis, is a true Renaissance Man. He’s a designer, sculptor, painter, metalworker, blacksmith and more. His creative spark is unwavering, from the heart and just lovely to be around.

What are your loves/passions outside of this field?
Organic gardening, healthy food, hiking, biking, the woods, singing (although I’m learning) and photography. My boys: My husband Erich, my soon-to-be baby Kol and my dog Buster.

What do you know now that you didn’t know then?
I had always been steady paycheck kind of gal and I had a lot of apprehension about working for myself. I learned that I have the personality type to have my own business and that I wouldn’t want to create my life any other way. Also, the people around us really do support us when we’re doing good work, so we’re never really doing anything completely alone. On top of that, I genuinely feel I’m helping those I work with.

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"I wish I could consistently stop working by 6 or 7. I really believe in order to bring out our full creative potential, we have to enjoy life and draw inspiration from it. The ideas flow better."