10 Questions: Suzanne Petrow

What do you do and where do you do it?
Currently I am the head art director at Silver Creative Group in South Norwalk. It is a small company so I wear a lot of hats. I am involved in every aspect of a project from concept to the finished product including naming, copywriting, illustrating and production as well as design.

What inspired you to choose this profession, and what makes you stay in it?
From as early as I can remember I have been creating art; drawing, painting, sculpting… whatever I can get my hands on to express myself. In college I realized I should pick a semi-reliable career path so I majored in graphic design and minored in illustration. Turns out it was a perfect fit, I love what I do and I manage to keep artistic balance by incorporating my illustration into my designs. I stay in the profession because it continues to throw me new challenges and there are so many techniques, mediums and styles I have yet to explore.

What is your single favorite piece in your portfolio?
The 2 Gold Street integrated campaign is one of my favorite works to date. My vision for the design of this project was clear from the moment I learned about the building. I love relating a piece to a certain time period and style, so the 1920’s architecture of this luxury rental was right up my alley. I enjoyed researching patterns, textures, typefaces, color and music to reflect the roaring 20’s. The client did not have any photos of the building so it was the perfect opportunity to take an illustrative approach. My concept came to life through a collaboration of my sketches and the illustrator’s talent. It was refreshing and surprising that a real estate development company was on board with such a unique branding strategy. They also afforded us the opportunity to use special printing techniques, enhancing the vintage quality of the piece. Going to the press run in an old print shop with antique equipment was a fascinating and unusual experience.

What/Where do you want to be in 10 years?
I envision that I will continue to create in all different mediums and fields so I can grow as an artist and as a person. I hope I will design for a greater cause and improve my community and environment. I want to be part of something larger than design with fewer restrictions on my creative journey.

Who/What are your biggest influences?
Who: My eclectic group of friends, family and people I meet on an everyday basis. What doesn’t inspire me? Music, traveling, nature, history, food. Inspiration usually comes to me when I least expect it. It is organic and can’t be forced. The other day a piece of half eaten fudge w/ teeth marks inspired me. I always make sure I have a sketchbook nearby to record my constant stream of sporadic ideas.

What do you wish you did better?
I wish I were better at managing my free time so I could paint and create without a premise or purpose. Work that is just for the love of creation and the end client is me.

Why Connecticut?
Just how the stars aligned. I grew up in Queens and moved to CT when I was young. I love the proximity of beaches, NYC and my family.

Who are the best creatives you’ve worked with?
Starting from the beginning, I have been surrounded by wonderfully creative people. I started drawing and painting with my mom, aunt and sister. In high school I had the amazing opportunity to work as a sculpture apprentice with Greg Wyatt and his talented staff in the St. John the Divine cathedral studio. Hartford Art School surrounded me with an art community of students and teachers that had a profound effect on my path as an artist. And of course the talented designers, copywriters, illustrators and programmers I’ve worked with at Silver.

What are your loves/passions outside of this field?
I love music, dancing, painting, drawing, traveling, jewelry design and cooking. I like to challenge myself by learning new things. I am currently learning how to play guitar.

What do you know now that you didn’t know then?
I’ve learned not to over think things. If something doesn’t come to me naturally then it is contrived and not meant to be. I’ve learned to be more in tune with my instincts and to trust my gut. Although I may have over thought a few of these answers!

Links to work samples:
www.2goldstreet.com
www.amino-vital.com
www.455w37.com
dev.200waterst.com

2 Comments

Erzsi
Erzsi 1.9.11

Always knew your talent, but seeing the scope and creativity of your chosen profession is awesom.
Can’t wait to see what’s next…..

Sha
Sha 11.13.14

My accomplice and I rlaley loved reading this weblog post, I was just itching to know do you commerce featured posts? I’m always trying to find somebody to make trades with and merely thought I might ask.


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