Keiler Develops Theme for Boys and Girls Clubs of Hartford 2010 Fundraising Gala

Keiler and Company of Farmington has developed marketing materials for the Boys and Girls Clubs of Hartford’s 2010 fundraising gala.

With this year being the 150th anniversary of the Boys and Girls Clubs, the pressure was on to make the 2010 fundraising gala memorable. To accomplish the task, Keiler’s Executive Creative Director, Gini Kramer, came up with a single-word theme…”YES.”

“As one of the most powerful words in the English language, YES can have a ripple effect and impact the lives thousands of children, especially when used in phrases like ‘Yes, I will mentor you,’” states Kramer.

This theme, which was used in all marketing materials for the gala, was incorporated with the Boys and Girls Clubs’ national campaign “Be Great” for the centerpiece of the gala’s promotional program — a two-minute video.

“We thought that the ‘Be Great’ campaign was a nice complement to our ‘YES’ theme,” states Paul Emery, associate creative director. “By adding our own twist to ‘BE’ and combining the two, we felt that it would be a good way to communicate what the Boys and Girls Clubs stand for and inspire the audience.”

For the production of the video, Keiler partnered with Content Pictures’ cinematographer Derek Dudek, who shot the footage with the RED digital camera at the Asylum Hill and Northwest Clubs. By using the RED digital camera, Dudek was able to eliminate film processing and maximize shooting time. Emery and Dudek essentially accomplished two shoots by using this camera because it also allows you to pull still shots from the video, which were used in other print collateral.

“Keiler and Company has not only been an advocate, but has actively participated in the marketing and promotion of the Boys and Girls Clubs of Hartford for over a decade,” states Don Wilson, managing partner at Keiler and Co. and chairman of the board of trustees for the Boys and Girls Clubs of Hartford. “By contributing to community organizations, it allows our staff to participate in something they’re passionate about, create powerful and emotional work, and give back to the community at the same time.”


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