Bertz Design Group of Middletown recently helped launch Nurtur — a health and wellness enterprise, the merger of two established companies — which they named, branded and positioned.
The Nurtur trademark, a monarch butterfly, metaphorically represents participants in the process of transformation. The company’s name literally stands for the support they need to change their lives.
Bertz also developed a brand identity launch video, visible here.
With a new brand identity visibly unique from its competition, Nurtur has now set its sights on completely altering its industry. The brand launch also seamlessly transitioned two distinct cultures (located in Connecticut and Texas) into one unified force.
Along with several other identities designed by Bertz Design Group, the Nurtur butterfly will be featured in the LogoLounge: Master Library series.
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