Bertz Design’s Darwin Professional Underwriters broker promotion was highlighted on commarts.com, in their “Exhibit” section. Exhibit features new and innovative projects in graphic design and advertising from around the world.
Middletown, Connecticut-based Bertz Design Group needed to create a buzz among top-producing specialty insurance brokers with Privacy//403—a new technology security product offering by Darwin Professional Underwriters—while providing them with enough educational background to substantiate sales propositions. Seventy-five targeted brokers each received brushed aluminum attaché cases with binders wrapped with clear belly bands each silk-screened with strategically positioned slash marks that spelled out the product name when assembled. To complete the package, a product-branded mouse pad was secured on the inside back cover with an x-band.