Jackie Delise, Vice President, New Business Development at Zunda Group, LLC, was interviewed in the latest issue of Graphic Design USA, about the firm’s commitment to environmentally-friendly packaging design.
It is not up to designers to tell a client when it is time to go green or create a green product, but we are influencers and subject matter experts who can help guide them through their packaging needs.
I am fascinated by James Lovelock’s Gaia hypothesis, which says that Earth exists as a cohesive, living organism. Individual actions have a direct correlation to the whole. This idea is beginning to permeate consumer culture.