Differentiating our clients in their respective marketplaces, gaining the attention of their audiences, and making sure there is a consistent visual and verbal message are fundamental components to the services a marketing and design firm provides. But, when it comes to doing the same for our own firms many of us fail miserably. Promoting ourselves is much more difficult. Why? There are a number of reasons. In general, often we are not comfortable talking about ourselves, nor do we have the objective perspective for which our clients pay us to create clear messages. ...Read More
The Mascola Group specializes in building brands that unlock and tap into the disposable income of the mass affluent markets. They have started up their own blog, called A Ride Uptown, where they post their findings and insights from research on the affluent target market....Read More
Nick Healy is just one of those guys.
Out of school less than six years, Healy has already accomplished a lot: He is a successful art director at Mascola Group, an award-winning advertising agency in New Haven. He is Vice President of the CADC for the 2007-2008 season. And he has just launched an online limited-edition art gallery and clothing company called One of Twenty.
We talked to Nick about how he got to where he is, and where he wants to go from here....Read More
